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SECTION 1

Question 1 - 6

Choose the correct letter A, B, or C.

The land where the Sculpture Park is located was previously

A completely covered by forest.
B the site of a private house.
C occupied by a factory.

What is unusual about the Anglia Sculpture Park?

A Artists have made sculptures especially for it.
B Some of its sculptures were donated by the artists.
C It only shows contemporary sculptures.

What is the theme of Joe Tremain’s ‘burnt’ sculptures?

A the contrast between nature and urban life
B the effect of man on the environment
C the violence of nature

The path by the Lower Lake

A is rather wet in some places.
B has recently been repaired
C is difficult to walk on.

What does the speaker say about the Visitor Centre?

A It is being enlarged at present.
B It has received an international award.
C It was designed by a Canadian architect.

Today, visitors can buy snacks and sandwiches

A at the kiosk.
B in the Terrace Room.
C at the Lower Lake Cafe.

Question 7 - 10

Label the map below. Write the correct letter A-F next to questions 7-10.

7 Joe Tremain sculptures

8 Giorgio Catalucci bird sculptures

9 Garden gallery

10 Long house

SECTION 2

Question 11 - 16

Choose the correct letter A, B or C.

Why did Leo choose instant coffee as the topic for his marketing report?

A He found plenty of material on the topic.
B He had some practical experience in the area.
C He had an idea of a brand he wanted to target.

Leo discovered that in Australia, recent technological developments

A are producing less healthy types of instant coffee.
B are reducing the demand for instant coffee.
C are improving the quality of instant coffee.

What do the speakers agree about Leo’s table of coffee products?

A It needs more explanation in the text.
B It is factually inaccurate in some places.
C It would be best to put this in the appendix.

What do they decide about the description of Shaffers coffee as a market follower?

A Leo needs to define his terms.
B Leo needs to provide more evidence.
C Leo needs to put it in a different section.

What does Anna say about originality in someone’s first marketing report?

A Clear analysis of data can be considered original.
B Graphs and diagrams should be original, not copied
C Reports should contain some original data collected by the student.

What difference between his school assignments and this report has surprised Leo?

A not knowing the criteria for getting a good mark
B being required to produce work without assistance
C having to do a great deal of research

Question 17 - 20

Complete the notes below. Write ONE WORD ONLY for each answer.

Notes on specific sections of marketing report

Executive summary

Give a brief overview including the 17

Problems

Link each problem to a 18 which explains it

Implementation

Practical solutions to problems
Include details such as participants, 19 and sequence
Section is often poorly done because of lack of 20

Conclusion

Don’t use new material here

SECTION 1

Question 1 - 6

Question 7 - 10

SECTION 2

Question 11 - 16

Question 17 - 20

Kết thúc bài thi

QUESTION PALETTE

Your score is: 0

Correct Answers: 0/20